The Trade Desk’s consolidation efforts are great for advertisers and publishers

on Apr 11, 2023 07:21:AM

The Trade Desk is undoubtedly in the middle of its “you either die a hero or live long enough to see yourself become the villain” phase of running an ads business. It’s not uncommon for successful companies to reach this point, where they are no longer viewed as the underdog but rather as a dominant […]