Apple Takes a Humble Approach to Launching Its Newest Device

on Jan 20, 2024 05:42:AM

When Apple released the Apple Watch in 2015, it was business as usual for a company whose iPhone updates had become cultural touchstones. Before the watch went on sale, Apple gave early versions of it to celebrities like Beyoncé, featured it in fashion publications like Vogue and streamed a splashy event on the internet trumpeting […]